Pipeline-Generating Marketing for B2B SaaS — Not Vanity MQLs.
SJII helps US B2B SaaS startups and scale-ups build pipeline with paid social, intent-based search, lifecycle email, and conversion-built sites.
20+
SaaS clients
$3.4M+
Ad spend
$340
Avg SQL cost
4.2×
Avg pipeline ROI
You don't have a marketing problem. You have a predictable lead-flow problem.
We've worked with saas & tech across the US — same patterns, same blockers, same fixes. Here's what we hear most:
- ✕MQLs that sales says are 'unqualified' every week
- ✕LinkedIn Ads burning cash with no measurable pipeline
- ✕Demo requests trickling in 2–3 a week
- ✕PMM hand-off between marketing & sales is broken
- ✕No clear attribution model — can't prove marketing ROI
A full-funnel system, not random posts.
LinkedIn Ads (ABM-style)
Job-title + company-list targeting, content syndication, lead gen forms.
Google Ads (high-intent search)
Category + competitor + bottom-funnel keywords driving demos.
Meta + YouTube for demand gen
Founder-led video, customer stories, education content.
Lifecycle email + product marketing
Drip nurture, PLG signup → trial conversion, churn-save flows.
Everything your saas & tech needs to scale.
HubSpot / Salesforce integration
Lead routing, scoring, attribution — closed-loop reporting.
Landing page system
Per-campaign landing pages with personalisation by industry/role.
Webinar + content programs
Lead gen webinars, gated content, podcast guesting strategy.
Customer marketing
G2 reviews, case studies, expansion campaigns to existing accounts.
Pipeline-source attribution
Multi-touch attribution dashboards — know which channel drove which deal.
Marketing ops
Tagging, UTMs, lifecycle stages, reporting cadence.
Real results from real saas & tech clients.
$340
Avg cost per SQL
4.2×
Pipeline ROI
28%
SQL → opp rate
$48K
Avg ACV closed
SaaS & Tech growth packages.
Month-to-month. No setup fees. Cancel anytime.
Seed
For pre-seed to Series A SaaS.
$2,997/mo
Ad spend: $3,000+
- 1 paid channel + email
- Landing pages
- Bi-weekly strategy
- Reporting dashboard
Scale
For Series A–C SaaS.
$4,997/mo
Ad spend: $15,000+
- LinkedIn + Google + Meta
- Webinars + content
- Attribution setup
- Weekly strategy
Enterprise
For Series C+ and PE-backed.
% of spend
Ad spend: $50,000+
- Full-stack growth team
- ABM + customer mktg
- Multi-touch attribution
- Executive reporting
SaaS & Tech marketing, answered.
Get a custom saas & tech growth plan.
30-min Zoom. Honest audit. No pitch deck.
Ready to build real pipeline, not vanity MQLs?
Free audit. Honest advice. Zero obligation.