SJII
Home Services Marketing Β· USA

Exclusive Leads for Plumbers, HVAC, Electricians, Cleaners & More.

SJII helps US home-services contractors generate exclusive, high-intent leads via Google Ads, Local Service Ads, Meta, and conversion-built websites.

See pricing

70+

Service businesses

$2.6M+

Ad spend

$38

Avg lead cost

7.2Γ—

Avg ROI

The Home Services reality

You don't have a marketing problem. You have a predictable lead-flow problem.

We've worked with home services across the US β€” same patterns, same blockers, same fixes. Here's what we hear most:

  • βœ•Buying shared leads from HomeAdvisor / Angi / Thumbtack
  • βœ•Booked solid in summer, scrambling in winter (or vice versa)
  • βœ•Techs running from job to job β€” no time to follow up on leads
  • βœ•Old website that doesn't show up on Google
  • βœ•Reviews stuck β€” service techs forget to ask
How we grow home services

A full-funnel system, not random posts.

Google Ads + LSA

'Plumber near me', 'AC repair [city]', 'electrician open now' β€” top-of-page placement.

Meta Ads for service offers

Tune-ups, drain specials, generator installs β€” seasonally timed.

Service-area websites

City + service combo pages that rank organically over time.

Reputation automation

SMS review request after every job β€” 4.8 β˜… within 90 days.

What's included

Everything your home services needs to scale.

Field-service CRM integration

ServiceTitan, Housecall Pro, Jobber, FieldEdge.

Call tracking + recording

Every lead tracked back to source β€” coach CSRs on conversion.

Local SEO + GBP optimization

Google Business Profile cleanup, posts, photos, Q&A.

Seasonal campaign planning

AC tune-up spring, furnace fall, drain winter β€” 12-month calendar.

Membership program promotion

Drive recurring maintenance memberships = predictable MRR.

Recruiting campaigns

Hire techs and CSRs faster than competitors.

Real results from real home services clients.

80+

Leads/mo avg

$38

Avg cost per lead

42%

Lead β†’ booked job

$680

Avg ticket

Pricing

Home Services growth packages.

Month-to-month. No setup fees. Cancel anytime.

Local

Single-trade, single market.

$1,297/mo

Ad spend: $1,500+

  • Google Ads + LSA
  • Review automation
  • Call tracking
  • Monthly reporting
MOST POPULAR

Growth

Multi-service, single market.

$1,997/mo

Ad spend: $2,500+

  • Google + Meta + LSA
  • Local SEO
  • Bi-weekly strategy
  • Seasonal campaigns

Multi-Market

Multi-city / multi-trade.

$3,497/mo

Ad spend: $5,000+

  • Multi-market campaigns
  • Recruiting funnels
  • Membership programs
  • Weekly reporting
FAQ

Home Services marketing, answered.

Almost always β€” exclusive leads close at 35–45% vs 8–12% for shared leads. Net cost is usually 50% lower.
Free strategy call

Get a custom home services growth plan.

30-min Zoom. Honest audit. No pitch deck.

No spam. No pressure. We respond within 1 business day.

Ready to keep your trucks full year-round?

Free audit. Honest advice. Zero obligation.

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