SJII
Gym & Fitness Marketing Β· USA

More Members. Higher Retention. Predictable Monthly Recurring Revenue.

SJII helps US gyms, CrossFit boxes, F45/Orange Theory franchises, yoga studios, and personal trainers fill classes and grow MRR.

See pricing

55+

Gym clients

$1.1M+

Ad spend

$32

Avg lead cost

$118

Avg member LTV/mo

The Gyms & Fitness reality

You don't have a marketing problem. You have a predictable lead-flow problem.

We've worked with gyms & fitness across the US β€” same patterns, same blockers, same fixes. Here's what we hear most:

  • βœ•Membership grows in January then plateaus by March
  • βœ•Leads sign up for trials but don't convert to paid
  • βœ•Trying to fight Planet Fitness on price β€” losing every time
  • βœ•Social media is busy but enquiries are quiet
  • βœ•Front desk doesn't follow up on leads fast enough
How we grow gyms & fitness

A full-funnel system, not random posts.

Meta Ads for trials & challenges

6-week challenges, 14-day passes, free intro classes β€” irresistible offers that convert.

Google Ads for searchers

'Gym near me', 'CrossFit [city]', 'personal trainer [zip]' β€” captured at peak intent.

Conversion websites + booking

Trial sign-up forms, class schedule, member portal, online intake.

Content + community

Member transformations, class footage, coach spotlights β€” 12+ assets/month.

What's included

Everything your gyms & fitness needs to scale.

Booking system integration

Mindbody, Wodify, Glofox, Mariana Tek β€” leads convert directly.

SMS speed-to-lead automation

Text leads in <60 seconds β€” 8Γ— more likely to convert.

Challenge campaign system

Pre-built 6-week challenges that fill cohorts with 30–60 new members.

Member referral programs

Automated referral incentives β€” your best members are your best marketers.

Retention email sequences

Onboard, engage, win-back β€” extend average member tenure 3+ months.

Multi-location management

Per-location budgets and reporting for franchises.

Real results from real gyms & fitness clients.

45+

New members/mo

$32

Cost per lead

38%

Trial β†’ paid

$118

Avg LTV/mo

Pricing

Gyms & Fitness growth packages.

Month-to-month. No setup fees. Cancel anytime.

Single Studio

1 location, lean budget.

$897/mo

Ad spend: $800+

  • Meta Ads management
  • Lead automation
  • Monthly reporting
  • Booking integration
MOST POPULAR

Growth

Full lead + content engine.

$1,497/mo

Ad spend: $1,500+

  • Meta + Google Ads
  • Challenge campaigns
  • Social content (8 posts/mo)
  • Bi-weekly strategy

Multi-Location

Franchises and 2+ locations.

$2,497/mo

Ad spend: $3,000+

  • Per-location campaigns
  • Centralized reporting
  • Recruiting (trainers)
  • Weekly calls
FAQ

Gyms & Fitness marketing, answered.

Both β€” but strategy differs. Boutique = trial β†’ 6-week challenge β†’ membership. Big-box = volume + price-anchor offers. We adjust.
Free strategy call

Get a custom gyms & fitness growth plan.

30-min Zoom. Honest audit. No pitch deck.

No spam. No pressure. We respond within 1 business day.

Ready to grow MRR predictably?

Free audit. Honest advice. Zero obligation.

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